Newspaper publications and main body advertising opportunitiesÌý
APL 91¿ì²¥ publishes travel and lifestyle publications, which are printed into the middle of London’s Evening Standard. Through these publications, brands can reach the Evening Standard’s affluent and suggestable audience.ÌýÌý
The themed publications cover topics such as health and fitness, food and drink, homes and gardens, family and education, finance, business, beauty and travel – including The Travel Guide which features aspirational editorial content from the National Geographic Traveller (UK) magazine.ÌýÌýÌý
At least 300,000 copies of each publication are distributed across London and the Carlton regions (exact print runs may vary, never going below 300,000), with a digital version reaching 250k social media and Living360 subscribers.ÌýÌý
Evening Standard’s readers have an income that is 36% higher than the UK average. They’re time-poor professionals who shop on their way home, during which time 80% of commuters feel positive during the evening commute — making people suggestible to purchases – with 66% of commuters wanting brands that help them to achieve their goals. This demonstrates that the Evening Standard is an ideal vehicle to introduce any product you think may help improve their lifestyle and attain their goals.Ìý
Key Figures
Unique UK users: 13.4 million
Monthly page views: 25.6 million
Facebook: 1.4 million followers
Twitter: 643,000 followers
Social grade: ABC1 65%Ìý
Average readership: 690,000Ìý
91¿ì²¥n age: 39Ìý